How to Promote the Property

What advertising works best and where to advertise

From our many campaigns and sale and marketing programmes over the years we have developed what we believe to be a good , broad, brush stroke campaign , where we aim to capture all interest and present the home in its best light to the person who will buy your home. Tim Kearins the principal of Tararua Realty was the first to advertise in colour in the local Property Press and continues to refine the marketing to suit the home sale and not necessarily to show off the company

Who is most likely to buy the property

Where are they and therefore where do we advertise to find them?

A targeted approach.

This is where we take great pride in our approach. We can advertise anywhere and anyway. We can do anything that other agencies are offering. We have great flexibility in our marketing plans, they are not cardboard cutouts. What we do is create an individual campaign in consultation with yourself to gain maximum impact with the least expense. The "standard" campaign that we have, has been developed from what works best.

Markets change and price trends move. We are constantly adjusting our approach in keeping to achieve a top sales result for you.

To open home or not to open home

Builders use many tools to build a house. Likewise we need to use as many methods as possible to sell your home.

We encounter many objections to open homes or signs from owners when they first consider selling their home.

YES we can try it without Open Homes or Signs and in many cases we will sell the property , but if not sold we should then use all the tools available to us. We think we should use all the tools immediately, but if you are unhappy with anything proposed to you or through the sales process, you are in charge. Don't be afraid to voice your preference.

With your approval we can conduct open homes typically from 30-60 minutes in duration on a Saturday or Sunday afternoon.

Mini Open Homes - We can conduct an open home directly via our database of clients. Our database highlights the most active or likely clients for your home. Invitations are sent directly to them by email, letters, cards or phone. This is a very successful way to sell your home. The Buyers are people we already know and have been qualified. Several interested parties at these mini open days can stimulate competition straight away. A good start.

Public Open Homes - We can add Open Home times to the sign in advance. Open homes are more convenient for a number of buyers. They can view the property without having to make an appointment with the salesperson and can feel under less pressure. There are a number of buyers, who on Friday do not know that  by Monday ( after going to an open home in the weekend ) that they will own a house. It could be your property.

Signs

Signs act as a 24 hour agent. When Buyers call us off a sign they have already identified the location, external appearance of the house and the quality of the neighbourhood. An inspection often follows when we furnish further details.

Pictorial sign boards - are extremely useful when the property is better than viewed from the road, It is a real shame if the best buyers drive past the property and gauge an impression whether they will purchase or not from the road frontage , when the property is much better inside or in the back yard, the investment in this sign could capture the best buyer or a buyer who might not have otherwise viewed the property and made that appointment to view.