Does Your Agent Have Buyers ?

How do vendors know whether the agent they list with will be able to attract purchasers to their property

It is natural that vendors become preoccupied with the number and quality of inspections during the marketing of their property. After all, without inspections there would be no sale. Some vendors worry that there are not enough inspections - others occasionally think their property is being shown to unsuitable people. For example Mr and Mrs Vendor with steep stair access to their home might question their agent's wisdom in bringing the elderly man with the walking stick or the young couple with the toddler in a stroller. Vendors with an old bathroom and kitchen might wonder why their agent brought the couple that said they weren't prepared to renovate.

Professional agents always try to match properties to purchasers before taking them to look at properties on their books.

But that doesn't mean eliminating potential buyers based on the agent's own value judgements. Many sales are made to what appear to be unlikely candidates. Most purchasers have wish lists bigger than their pockets and after much soul-searching end up sacrificing certain things in order to get others. The couple that said they wouldn't renovate ended up buying the house needing the new kitchen because it was near the golf course. The couple with the stroller fell in love with the panoramic view and reasoned that their agile toddler would soon be climbing the stairs for herself.

The most important thing for intending vendors wanting plenty of action is to choose an agent who isn't relying on the first ad to attract purchasers. Why not ask your potential agent to demonstrate that they have a contact list of genuine qualified purchasers.  Ask "If we were to sign with you today, could you schedule a pre-marketing open house in the next 48 hours for the genuine, qualified purchasers already on your books, and if so, how many people would come”

Naturally agents have to respect their clients' privacy but they should be able to demonstrate the validity of their purchaser list without actually identifying individual purchasers.

We at Tararua Realty Ltd are more than happy to show you a list of our current and active buyers.

Statistics show that it is highly likely that the purchaser for your home will have looked at several homes over a period of weeks and is already on the books of the more professional agents. After all, the qualified purchasers - the ones that have done their homework and are ready to buy now if they see the right house - will not only have worked out what they will have to pay for the property they are looking for, they will also know which is the agent who is most likely to sell it to them.

We have what we call a targeted approach where we aim to bring only the buyers who are most likely to see value in your home or in fact buy it. If buyers request a viewing we bring them, but most buyers who view the home and buy it are from the encouragement of the real estate agent.