What Advertisng Works Best?
Advertising
Sometimes vendors think their property doesn't need to be advertised in order to sell it. While this may be true in some cases, it pays to remember that advertising increases the number of inspections; more inspections increase competition and it is competition that pushes up the price.
But what kind of advertising works best?
Experienced vendors usually know exactly what kind of advertising they want for their property, while those who have never sold before are unsure of what to expect. Confusion arises because some agents recommend advertising vehicles that sound good to the layperson even though the statistics about where the purchasers come from don't actually support them.
Certainly, prospective vendors would do well to be wary of advertising that is little more than poorly disguised promotion for an agent's own business, group or network.
While most of the traditional advertising vehicles (window display, local paper, signboard) are still as popular as they were in pre-internet days, statistics show that the internet has modified the way most people make their first approach to the property search. In the US, eight out of ten people (in Australia and New Zealand seven out of ten) make their initial foray into the market via the internet. After all, the net is convenient, inexpensive and wide-ranging and it allows purchasers to be anonymous until they are ready to buy.
Most professional agents conduct bona fide local research to establish what media work best in their area. Vendors have every right to ask if agents have done that research and what the results show.
We are happy to answer any questions in this regard.
Youre sincerely
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